President | Creative Director
At 5'11" Carey has a natural high-altitude vision that has served the agency well by steering its dramatic creative direction and business development strategies since it came out of the blocks as a PR firm in 1995. She was among the first in Florida to recognize and implement true integration of advertising, PR and digital marketing services under one roof, embracing the most exciting emerging technologies and tools to craft groundbreaking programs for the Agency’s clients. A multilingual marketing strategist, features writer, journalist, radio personality, public speaker and ad copy junkie who has lived in four countries, Carey set the benchmarks of quality that continue to define and distinguish our agency. She’s dreadful at math, though. Go figure.
Vice President Content Editor
Charlene Pacenti joins the O'Donnell Agency after more than 25 years in journalism - the past 20 at The Miami Herald, where she most recently specialized in education coverage, from K12 through college. She is a digital innovator, who founded the Herald's successful parenting site and social network, MomsMiami.com. She has also led experiments looking into new business models for community newsgathering. Known as a tough editor with high standards, Charlene brings a sharp eye to the agency as our Vice President, Content Editor. With a lifetime of storytelling experience, she knows how to get the right message across, using the right words for the right platform. She's ready to make headlines.
Account Executive | Social Media Strategist
The instant this Texas native landed a job as a ballerina in West Palm Beach, she knew that this was her stage. Six years later, the CityPlace resident (who can walk -- or dance -- to work) has hung up her dancin’ shoes, graduated from Palm Beach Atlantic University and now serves as a key ‘pointe-person’ in the role of Account Executive and Social Media Strategist. Stephanie previously assisted Miami City Ballet’s Palm Beach division in the cultivation of patrons, and worked in events and fundraising for New York City-based Career Transition for Dancers. Now she divides her time between keeping the office organized and on our toes and serving as the lead on the CityPlace account team and in a supporting role for Downtown Boca. Stephanie thrives on exploring new and better ways to help make the company perform to the best of its abilities.
Art Directors see things differently, and thank God they do. We don’t know how Armando visualizes the array of possible answers so clearly and comprehensively for our clients, and to be honest, we’re a little afraid to ask. He has almost two decades of professional design and art direction experience with heavy emphasis in the magazine publishing industry in both the print and digital space. That light bulb of energy over his head keeps illuminating new creative possibilities and paths, and has shone the way for some of the world’s most recognizable names including Sony, Samsung and Kodak. Big ideas are what Armando is all about.
Although his previous professional experience was Art Director for the Latin edition of PC World Magazine, he’s a Mac guy at heart (the cool one, remember). His eye for exquisite photography comes into play daily, and his versatile skill set saves our bacon time after time. A graduate of the Institute of Industrial Design in Havana, Cuba, Armando knows how to spice up anything that crosses his desk, but for the life of him cannot dance salsa. Life learned one step at a time, we guess.
Hyde Post is a veteran journalist with special expertise in designing and executing communications strategies for businesses. Previously, he was vice president, media strategy, for News Distribution Network, a national digital video aggregation and distribution company based in Atlanta. He also served as Vice President, Internet for The Atlanta Journal-Constitution and its web portfolio, including ajc.com, and accessatlanta.com until 2009. He was one of the original developers of ajc.com in 1998. Prior to focusing full-time on the web, he worked at the AJC as a reporter, special projects editor and assistant managing editor for local news. Projects he edited and/or directed earned numerous awards, including two Pulitzer Prizes. When he’s not kayacking or backpacking through the wilderness --- less dangerous than working with the O’Donnell team --- he serves as a board member for NFOIC and maintains his role as a founder of the Georgia First Amendment Foundation (a member of NFOIC).
Digital Communications Manager
Smart SEO has become the bedrock of any effective marketing plan, and no one’s better at laying that navigation foundation than our own digital wizard, Liz Micik. She makes sure our clients’ websites have search-friendly architecture and are technically optimized for best organic search results across all platforms and user experiences including mobile, social, video, blogs, retail portals, and more. SEO itself is evolving, and might today stand for “search everywhere optimization” accomplished by more sophisticated tools than ever before to achieve top rankings, profiles and traffic. Along the road to O’Donnell, Liz has made search everywhere converts out of multi-billion dollar online retailers like W.W. Grainger and Sears, a top national homebuilder, entertainment companies, an international car rental firm as well professional services firms such in real estate, law and related businesses. We had to search long and hard ourselves to find someone this good, and we can optimize-istically say, Liz has fixed our missing link!
Vice President | Civic, Education and Nonprofit Division
If Julie hadn’t joined O’Donnell in 2005 she would likely be employed as a hostage negotiator, high-level diplomat or superhero-for-hire. Her uncanny ability to arrive at consensus and find workable solutions even among the most disparate parties in the direst situations is legendary around the office, and throughout Florida’s nonprofit, media and education communities. Her skills come into play daily while managing the programs of work for Oxbridge Academy of the Palm Beaches; Scheck Hillel Community School; the Jewish Federation of Palm Beach County; the West Palm Beach Library Foundation; and assorted legal eagles around the state. Julie is known for her critical thinking and clever ways to wring more from modest budgets, which makes her a very popular PR practitioner, indeed! These skills translate on the home front, too, where Julie is Mom to two talented children…who have a few tricks of their own up their sleeves!
Senior Brand Manager | Media Strategist
With an eye for best camera angles and an unerring nose for news, Tony embodies the anatomy of the new breed of 21st century public relations practitioners. With more than 25 years in the television news industry in Cincinnati, Columbus, Ft. Myers and West Palm Beach, Tony has unmatched expertise in crafting compelling stories for all media platforms, both traditional and digital (tradigital?), positioning the agency’s clients for maximum media outreach success at local, regional, national and international levels. With his Midwestern work ethic and extensive experience around the Sunshine State, Tony is a cornerstone of the agency’s future and strategic growth. Outside the office, his wife and two daughters help him with balance perspective, which we ruin every Monday with a new week-ful of work.
Account Executive | Digital Media Strategist
A lifelong Michiganian, it’s easy to understand – especially in the dead of winter – why Lauren Fifarek has always had an eye out for a chance to migrate to the Sunshine State. After graduating from Michigan State University, this spirited Spartan worked at a top ad agency in New York City and returned to Lansing to take a position with the Michigan Health & Hospital Association where she worked diligently in the PR department interacting with state legislators on healthcare policy. ¬Lauren is a proven problem solver and a natural social media spark plug where she can make things happen easily and instantly. At O’Donnell, she supports clients in the consumer products, government and retail sectors with meticulous organization of the program of work so that she never gets, um, snowed under.
Graphic Designer | Illustrator
If his elementary school teachers only knew back then that German’s constant doodling was not the result of a creative mind that loved to wander, but rather very studious, razor-sharp, hyper-focused preparation for his post-academic career as a graphic designer and illustrator. He graduated from Florida International University with a BS in Communication and Advertising, but soon he couldn’t resist digging his Exacto knife into the fascinating, fast-changing world of graphic design. He honed his skills at three top-notch companies before joining O’Donnell early in 2013. His profound understanding of branding, photography, layout and illustration comes into play here every single day, and his prodigious work has ranged from stunning logos and package design to multi-media presentations for the three Florida cities that are O’Donnell clients. We can’t seem to get enough of his talents, especially his illustrations of co-workers. But when the team prompts him toward caricatures of his boss, well, that’s where he draws the line.
Accounts Coordinator, Miami office
An American citizen native to Dublin, Ireland with a master’s in history from King's College London, Owen speaks Spanish fluently and is an interesting representation of the increasing globalization of the Gen Y workforce. He anchors the Miami office and provides account support to all of the Agency's Broward and Dade County-based clients, including the law firm of Gunster, Scheck Hillel Community Day School, the Toral Family Foundation and Red Bull. Owen's focus on excellence and quick wit makes him a delight for clients to engage withn a daily basis. We know we can count on him to deliver the task well executed, on time and on budget.
Our media trainer, Margie Reedy Larkin, is an award-winning journalist and veteran television correspondent with over 25 years of experience as a television host, anchor and reporter. She’s plugged into every outlet: While facilitating our interview training session for the faculty at Oxbridge Academy recently, she produced a 1992 photo of her one-on-one interview in Boston with Oxbridge founder, Bill Koch, following his America’s Cup win. After college she anchored the news in Austin, Texas, and when she had her fill of chili-cook offs, Margie headed north to anchor a Detroit newscast and then to Boston as anchor of the WHDH evening news. She has served as the moderator of NECN’s “NewsNight,” and used her razor-sharp interview skills to churn the political waters in Boston’s television market. In 2003, Margie served a fellowship at the Kennedy School of Government at Harvard and later taught at Tufts University. Today, she’s our very own media trainer who prepares our clients to take full advantage of interview opportunities to tell their story in compelling, memorable ways.
The bucks stop here – on Liz’s desk. She keeps our financials neat and clean, bills paid, taxes filed and company planning plugged into reality. Every two weeks, she doles out allowances if all of our chores are done.